January 17, 2012
ORLANDO, FL –Insurance Office of America (IOA) has become the official Property & Casualty insurance broker of Six Flags Entertainment Corporation. Effective January 1, 2012 the new agreement offers IOA the advantage of broad awareness building opportunities and high-profile branding through the use of in-park signage at Six Flags parks, web banner advertising on sixflags.com, Six Flags Television and Radio Network promotional spots and the benefit of premium hospitality.
The partnership brings together the world’s largest regional theme park company and the 8th largest privately-held, and one of the fastest growing, insurance brokerage firms in the U.S. with key leadership in place from both corporations, IOA and Six Flags will celebrate adding value to each company’s brand, increasing exposure, brand awareness and brand affinity, and creating a top-notch business partnership in today’s complicated insurance environment.
“I am very pleased to be partnering with Six Flags, the industry leader in the regional theme park business. They effectively manage risk and with our innovative software, Compass, we will take them to new levels,” stated IOA Chairman & Founder John Ritenour.
“Six Flags embraced IOA as their strategic partner because they saw the value that IOA brings across a diverse set of insurance solution offerings. IOA saw this as an important opportunity to enter into another key segment of the sports and entertainment industry where they are quickly becoming known for their expertise and experience for insurance representation of leagues, teams, entertainment and iconic venues,” said Paul Garofolo, VP Business Development of Premier Partnerships, who brokered the deal with Jeff Marks, Managing Director of Premier Partnerships.
“We are truly impressed with the insurance capabilities that IOA brings to the table in handling the unique insurance requirements of our business,” said Walt Hawrylak, senior vice president of administration at Six Flags Entertainment.
ABOUT INSURANCE OFFICE OF AMERICA (IOA)
Insurance Office of America is a privately-held, full service insurance agency founded in 1988 and is one of the fastest-growing independent agencies in the U.S. Currently IOA is the 8th largest privately-held agency as per the Insurance Journal and the 27th largest U.S. broker according to Business Insurance magazine. IOA has offices coast-to-coast, stretching from Florida to California. IOA has growing representation of professional teams, leagues, entertainment and iconic venues including but not limited to: the San Francisco 49’ers, Florida Panthers, Washington Capitals, Prudential Center, Verizon Center, the American Hockey League, Orlando Magic, O.co Coliseum, Jacksonville Jaguars, Oakland Raiders, Atlanta Hawks, Charlotte Bobcats, and Michael Waltrip Racing. For more information visit www.ioausa.com.
ABOUT SIX FLAGS ENTERTAINMENT CORPORATION
Six Flags Entertainment Corporation is the world’s largest regional theme park company with approximately $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park. For more information visit www.sixflags.com.
For more information, please contact:
Paul Garofolo
VP, Business Development
Premier Partnerships
(216) 235-3550
paul@premierpartnerships.com
